Laser Markets
Laser Markets
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  • Business Development
  • Dr Geoff Shannon
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    • Home
    • Business Development
    • Dr Geoff Shannon
  • Home
  • Business Development
  • Dr Geoff Shannon

Growth Strategies

Gaps and Opportunities

Gaps and Opportunities

Gaps and Opportunities

  • Product portfolio assessment for target markets and regions 
  • Identify portfolio gaps and opportunities for growth

Product Roadmap

Gaps and Opportunities

Gaps and Opportunities

  • Market aligned product roadmap  
  • Set a strategy that fits your company and growth goals

Mergers & Acquisitions

Gaps and Opportunities

Mergers & Acquisitions

  • Define the strategic imperative for acquisitions
  • Create target company list

  

Market Size & Dynamics

Market Size

Market Dynamics

Market Dynamics

  • What is the market share for current products and potential upside with strategic allocation of resources
  • Market potential assessment for new products for future growth investment
  • Set sales and marketing goals based on actual market size

Market Dynamics

Market Dynamics

Market Dynamics

  • Assess your growth verses the market 
  • Align goals and strategy according to current and likely future market conditions
  • Define strategies to beat market growth

Competitive Intelligence

Competitive Landscape

Competitive Landscape

Competitive Landscape

  • For existing markets understand your competitive position in the market
  • For new markets assess barriers to entry, who are in the market, and whether to enter

Level of Competition

Competitive Landscape

Competitive Landscape

  • Profile competitors with significant market share
  • Identify areas for improvement to gain market share


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