Growth Strategies
Gaps and Opportunities
Gaps and Opportunities
Gaps and Opportunities
- Product portfolio assessment for target markets and regions
- Identify portfolio gaps and opportunities for growth
- Create Marcom strategy
Product Roadmap
Gaps and Opportunities
Gaps and Opportunities
- Define a growth product roadmap based on target markets & customers
- Set a strategy that fits your company and growth goals
Mergers & Acquisitions
Gaps and Opportunities
Mergers & Acquisitions
- Define the strategic imperative for acquisitions
- Create target company list
- Target company intelligence
Market Size & Dynamics
Market Size
Market Dynamics
Market Dynamics
- Understand the market size, current market share and where to target upside growth
- Market potential assessment for new products for future growth investment
- Set sales and marketing goals based on actual market size and end market growth
Market Dynamics
Market Dynamics
Market Dynamics
- Understand current and future growth in target markets
- Competition level and who is winning and why.
- Product and customer purchasing trends
- Define strategies to beat market growth
Competitive Intelligence
Competitive Landscape
Competitive Landscape
Competitive Landscape
- For existing markets understand your market share & position, key competitors' strengths & weaknesses
- For new markets assess upside potential, barriers to entry, competitive landscape, how to win
Level of Competition
Competitive Landscape
Competitive Landscape
- Profile key competitors for market share, product portfolio, market differentiators, sales channel, marcom strategy
- Blueprint for growth and gaining market share